It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind most of the search traffic in the US.
Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what brands need to focus on in 2017.
In my opinion it has to do with the attention span of the typical social media user. It is not the users fault. People on social media have so much content thrown at them on a daily basis so it is hard to concentrate.
Studies have shown that 15 second short videos with engaging content can deliver your message and keep the information in the users mind when they are ready to make a purchase.
Longer than 15 seconds is risky as the user might lose interest and become bored.
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See our collection of social media videos that we made for our clients at www.jaybmarketing.com/video